Research also shows that pupil dilation is a reciprocal process. Look at any child's toy: the pupil of a furry animal will definitely be expanded. It is not surprising that young children attract general attention. Pupils of babies are constantly dilated - just like adults trying to look as attractive as possible. In infants and small children, the pupils are larger than in adults. Female pupils widen most when looking at photos of mothers and babies. Studies show that when watching pornographic films in men, pupils increase almost threefold. When lovers look into each other's eyes, they unconsciously try to notice the dilated pupils, and at the same time their mutual excitement increases. What do you think, what part of a man’s body almost triples when he sees a sexually seductive woman? In such an environment, everyone has dilated pupils, which gives the impression that people are very attractive to each other. That is why romantic dates are usually appointed in places with dim lighting. If a woman likes a man, then her pupils are dilated in his presence, and he immediately understands the meaning of such a signal. The task of eye makeup is to make them bigger and more expressive. And for this we all needed only a little to widen the pupils of the models shown in the pictures.Įyes play a crucial role in the process of courtship. Using this technique in directories intended for direct mailing, we managed to increase sales of lipstick “Revlon” to catalogs by 45%. This technique allows you to increase sales of products used in close proximity to the face - for example, cosmetics, shampoos, hair ornaments or clothing. The same woman depicted in the photo with dilated and constricted pupils seemed to people more and less attractive. We used these results in the business world. The maximum pupils dilate at the time of finding a solution. Hess also found out that the size of the pupil is associated with mental activity in solving problems. The same thing happened when people were offered to look at pleasant and unpleasant photos of products, politicians, disabled children, scenes of bloodshed. Hess discovered that the pupils of heterosexual men and women dilate at the sight of an attractive member of the opposite sex and narrow when nice people of the same sex get in sight. As a rule, when a person sees something interesting or stimulating, his pupils dilate. Bright eyes seem more attractive because they allow you to immediately notice the expansion and constriction of the pupils.Įckhard Hess, a former dean of the psychology department at the University of Chicago, found that pupil size very clearly reflects the degree of a person’s arousal. The expressions "beady eyes" or "snake eye" carry a pronounced negative meaning. Irritation and anger cause the pupils to narrow. When a person is excited, his pupils increase almost fourfold. With a certain light, our pupils dilate or contract depending on a change in mood.
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